Amazon had a last minute need to produce a high quality story around a complex concept for their Ignite Live event. Cumberland had already taken on two separate projects for this event and were running things well when this project was brought to us. The plan was to shoot a video that detailed the emphasis on safety while highlighting the TSU marching band to give the video more energy and style. On set with the TSU marching band there were over 100 individuals for our largest onset experience with crew, client, and talent. Additionally, Cumberland shot B-roll and interviews at the distribution center in Nashville for the Amazon-specific safety portion of the video, which involved dozens of drivers, factor workers, and crew. The video was a major hit at their event and a great success overall.